![]() As a data privacy company, we have the background and experience to ensure that your preference management system does not become a compliance nightmare. Get a holistic image of the customer based on their responses across different devices.Ĭompliance: Clarip understands that enterprise businesses must have the ability to collect, manage and archive privacy choices for federal, state, international, and other regulations. Multi-Channel Preference Management: Seamlessly integrate across platforms to allow for the collection of preferences from multiple channels and customer touchpoints. – It ensures that customer data is always up to date.Ĭlarip Preference Management Software Features:Īpplication Programming Interface (API): The REST API offers reliable, fast performance and scaling while offering interoperability between computer systems of the web services built on top of it. – It extends the ability to manage preferences from the website to other brand assets where customers interact. – It allows customers to control the type (messaging) and frequency of marketing. – It means that users can opt-in or out of messaging across every channel. What does it mean to better manage preferences? Since privacy has become a dinner table issue, and additional regulation by governments appears not far off, many businesses are taking a second (and third) look at how they can give users more transparency and control. ![]() The Cambridge Analytica data scandal has greatly accelerated the speed of adoption. Even before Facebook-Cambridge Analytica, the largest consumer oriented businesses were already adopting greater preference management. Market research can be expensive but your customers will give it to you for free if you implement a preference management solution.Ĭonsider Clarip today. It makes them want to help you succeed.Ĥ. They appreciate it when you list to their feedback and then execute upon it. If you want them to buy or continue to buy what you are selling, then you need to know what they do not want you to do and avoid it.ģ. ![]() They will spend money and help you grow your business if you find out what they want and give it to them.Ģ. There are many reasons that you should listen to your customers, here are just a few.ġ. Businesses can’t afford to cede other companies a competitive advantage by allowing their competitors to implement preference management and reap the benefits of great customer trust and less churn. And trust inherently leads to a better customer relationship and more sales. Ultimately, transparency and user control are the twin pillars of building trust with consumers on data privacy. A report on the Oracle website indicates 89% report higher customer satisfaction, 80% report higher customer retention, 80% report better campaign results, and 78% report higher ROI. And marketers that have deployed effective preference management get great results. Preference management gives your customers a way to tell your business what they want.įorrester Research found that 77% of consumers think they should be able to decide how, when and where marketing communications happen with them. ![]() They want to connect with brands that they love and get beneficial marketing and other announcements but they want to do so on their terms. Business, technology and marketing efforts are capable of doing so much better.Ĭustomers want to be given choice. Today’s standard and limited opt-in or opt-out systems working in a single channel will evolve as data privacy legislation expands and consumers demand real change. By integrating our consent management software module with our preference management solution, the system enables your organization to deliver both compliance and real choice to consumers.Ĭall 1-88 to schedule a demo of our preference management solution.Ī comprehensive customer preference management strategy for businesses interacting with consumers is the future of consent management. The API based system offers the best means to access the stored user preference and configuration data, providing for real-time segmentation of customers. The Clarip Enterprise Preference Management Software offers a solution for businesses seeking to understand and connect with customers across multiple channels.
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